GECA (Good Environmental Choice Australia) is a purpose driven, not for profit organisation that provides eco labelling solutions for sustainable consumption and production.​​​​​​​ Caen Creative was approached by GECA to reinvigorate their identity. The approach taken was to simplify the existing logo into cleaner less complicated forms and introduce the type form 'GECA' to simplify the message.
The Certified logo only appears on products that have met the stringent assessment procedures and robust standards of GECA's independent assessors.
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