Geoff Jansz signature range for Woolworths consisted of three ready to eat, heat and serve meals.
This range is all about well known Australian chef and TV personality, Geoff Jansz. However it was important that the food was the hero and created appetite appeal. So we divised a subtle, barely there brand device which blends into black to ensure the packaging is kept minimal and premium in look.
Working with food photographer, Mark O'Meara, I designed the packaging and developed food styling ideas which were then brought to life in the studio by Mark using a food stylist.
