During the 2023 FIFA Women’s World Cup a free Randwick Council live site was set up at Maroubra’s Heffron Park to livestream their games. The live streams were very successful and attracted crowds up to 5,000 people for a lot of the matches.
To promote the events, I worked on a Matildas lockup and rolled the design out to a wide range of promotional materials which included banners, posters, digital and social media, We also designed branded hoodies for staff to wear at the live stream and ticketed wristbands for patrons.
Leading up to the event, the Comms team also produced a 'Unity beat' video - the official chant of the FIFA Womens World Cup. The video includes women and girls from local football clubs. There is a link to the video below.
The 'unity beat' being performed in front of the outdoor screen
Drone footage of the live site, Heffron Park, Maroubra
L-R, clockwise: Fabric entrance archway, street banners in Coogee, Brazilian unity beat drummers and animated social media artwork