BRANDING
The brief for this project was to build a generic product and the 'Made with Cadbury' as a secondary brand statement. The resolution was to create a design that was all about the product.
PACKAGING DESIGN
Working with photographer Mark O'Meara, we together created a premiuim design with understated branding. Lifestyle product shots and a product window all drive appetite appeal and supported with sympathetic typography
![](https://cdn.myportfolio.com/93caa87c9550ac12b11e79c3430b9495/13de00d7-e1ce-4017-a365-a3943fb40709_rw_1920.png?h=7c3bc830d653db1b2cd0fdc13207bfd3)
![](https://cdn.myportfolio.com/93caa87c9550ac12b11e79c3430b9495/6797f1b9-2716-4642-976a-c6cb6ac1a47e_rw_1920.png?h=73cb19155aca694a68d560cd1d121cdf)
![](https://cdn.myportfolio.com/93caa87c9550ac12b11e79c3430b9495/40e2a6fa-69b3-46a0-a8ff-c2fd1ab72336_rw_1920.png?h=65f0d50dc0ac93f42eee8f8b3f51a7d4)
![](https://cdn.myportfolio.com/93caa87c9550ac12b11e79c3430b9495/3ee62d12-8bdb-44c8-8af4-aebff5a73555_rw_1920.png?h=a5ad7870630f521518877e8468ed5b5c)