The initial stage of this project was to update the Sugar and Spice brand.
A new fresher logo was established as well as new colours, fonts and a Sugar and Spice pattern.
Packaging of the  cake in a tray, was resolved with a laminated rewind.  Exclusive to Woolworths Bakery, this project resulted in increased business  for the client  in the form of  many new projects with the Supermarket chain.
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