PACKAGING DESIGN
During my time time with DFS Group, I designed several 'souvenir' Tim Tam box designs, which were the first offerings of the product within the Duty Free industry. Working with the buying team at DFS and Arnott's, I used the existing Tim Tam branding and developed a composition image of the single Tim Tam product image and created a photo montage to create the souvenir packaging.
The product sold very well and created annual sales on average of a million dollars annually, though three locations. At the time DFS sold more Tim Tams than any single supermarket in Australia.
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